CHENNAI, INDIA: Abture, India's premier ecommerce marketplace developer, has introduced the 'pay-buy-sms' payment option to its retailers/Web merchants. In a significant tie-up, with PayMate, India's leading mobile commerce solution provider, Abture has enabled this payment option to all its retailers/Web merchants.

Abture, in a short span of time, has positioned itself successfully at the forefront of the growth of e-commerce in India. The ability to provide, world class commerce solutions, embedded with up-to-date technology will fuel growth. Abture's affordability and ease of use gives the company the extra niche over other e-commerce solutions.

Commenting on the tie-up, Hariharan, COO, Abture said: "Abture is India's front runner in MarketPlace technology. We have already covered up the entire gamut of payment processing options. We are positive that PayMate will find Abture as its best platform."

Abture is already providing payment facility through credit cards, debit cards, net banking and various cash cards. The inclusion of PayMate will complete the cycle and will help to cover the customer spectrum, whose criteria to pay online differ.