BANGALORE, INDIA: Telecom Services in Vertical Markets 2008-2013, the ninth market analysis study in this series from Insight Research, quantifies the telecom spending habits of major US industry segments for wired and wireless services.

This report examines wired and wireless spending trends in the general economy and then delves into wired voice and data service spending patterns and wireless spending for specific industry segments including: healthcare; construction; retail trade; wholesale trade; educational services; financial, insurance and real estate services; professional business services; hotel and lodging; transportation; communications; utilities; entertainment and media; durable manufacturing; and non-durable manufacturing.

As competition drives down margins, solution selling into vertical markets enables real competitive differentiation, and allows increasingly sustainable profit margins. Vertical marketing opens new doors, taps niche markets, and builds customer loyalty. When telecom providers focus on vertical market solutions, they move away from the commodity voice sale and toward higher-margin, value-added services.

Source: PRLog