BANGALORE, INDIA: SAP AG has unveiled SAP Business ByDesign, a complete on-demand business software solution specifically addressing a new market of prospective, fast-growing midsize customers. Designed around four key principles—completeness, ease of use, adaptability and significantly cutting total cost of ownership (TCO)—SAP Business ByDesign delivers an on-demand software solution with built-in service and support. It offers a personalized trial for invited customers to explore, evaluate and experience the solution, and competitive pricing at $149 per month per user, with lower price points for efficiency users.

Complementing the existing portfolio of SAP solutions for small businesses and midsize companies, the solution is already helping an inaugural group of live customers to improve business processes across their organizations. SAP Business ByDesign is available currently for selected early customers in the United States and Germany, with the opportunity now opening for early customers in China, France and the United Kingdom.

“With SAP Business ByDesign, today we are adding a completely new business model to our successful, established one and are changing the on-demand marketplace,” said Henning Kagermann, CEO, SAP AG. “SAP Business ByDesign is designed to dramatically simplify IT for midsize companies by substantially reducing the cost of ownership and combining efficiency with business flexibility. The technical advantages of SOA enter the level of business processes and allow customers to exploit the full potential of new business trends without becoming IT experts. Such an affordable, easy-to-use and complete offering was missing for midsize companies in the sweet spot till today”, he added.

First customers tap value of easy-to-use business software:

Over the last six months, SAP has worked with select customers and partners to validate SAP Business ByDesign. Among the first 20 live customers in Germany and the United States are STEMME AG, a utility and sports aircraft manufacturer; Judge Consulting Group, a provider of business technology consulting services; MANTZ airmotions GmbH & Co. KG, a manufacturer of air fresheners for homes and vehicles; and Compass Pharma Services LLC.

Compass Pharma Services LLC provides outsourced contract packaging, manufacturing and distribution services to the world’s best-known pharmaceutical companies. The company’s success depends on its ability to quickly respond to short-run, just-in-time orders while providing visibility to major customers that require a range of information across the different functional areas. The company’s current systems do not allow its functional departments to interact and share information that is essential for its customers. Compass is implementing SAP Business ByDesign to provide a single, on-demand business solution that can streamline operations.

“SAP has done a tremendous job of translating our business requirements into an easy-to-digest business flow within SAP Business ByDesign; it’s clear that SAP really took the time to understand how smaller businesses think and operate,” said Kevin Flanagan, CEO, Compass Pharma Services LLC. “We now plan to spend less than 25 percent of our original IT budget and are excited to be one of SAP’s first SAP Business ByDesign customers”, he added.