GURGAON, INDIA: ICICI Bank has announced the launch of the ICICI Bank Visa Signature Credit Card in India. With the Visa Signature card, ICICI Bank has become the first bank in India to introduce a premium credit card, which is apparently way above the current premium offerings. This card will be available only to a select few, and unlike most other cards on offer today, will be priced.

The ICICI Bank Visa Signature Credit Card allows the card member to experience a life like no other, the Signature life, says the release. Card members can enjoy an exclusive bouquet of offers and benefits valued in excess of Rs 50,000 including an attractive Tag Heuer watch or travel vouchers for destination of your choice, besides a Rs 3 crore air travel insurance cover. All this comes with a joining fee of Rs. 25,000 and an annual subscription thereafter of Rs 2,500.

For the first time in India, the discerning Indian international traveler can look forward to a premium card that brings them a host of specials and distinctive experiential travel offerings in sync with their evolving lifestyle needs.

Commenting on the launch, V Vaidyanathan, executive director, ICICI Bank said, "As the market leader in the Indian credit card space, ICICI Bank has been at the forefront in offering distinctive value to its cardholders. With the scorching growth of the Indian economy, our customers have evolved and their lifestyle and aspirations are on par with their global counterparts. The increasing demand for premium card products and the tremendous response to our Visa Platinum is a testimony to this. The ICICI Bank Visa Signature Credit Card is a recognition of our customer's evolving needs. It is the first truly global offering for the Indian international traveller."

Santanu Mukherjee, country manager – South Asia, Visa International said, "We are delighted that ICICI Bank is launching the Visa Signature card in India. As the affluent cardholder becomes increasingly discerning in the kind of rewards he or she expects from their card, we believe Visa Signature is the ideal premium product that is capable of meeting the needs of the high spending segment by providing them with superior rewards for their spend. The Visa Signature product has been developed to make cardholders feel truly special as well as to meet their growing travel and lifestyle needs. "

Few of the powerful benefits the card packs in are:

• Joining bonanza of a Tag Heuer watch or travel vouchers from www.makemytrip.com
  
• Travel privileges
  
  Experiential travel offers - From flying a Fighter Jet right off a top-secret air base to watching the Emperor Penguins in Antarctica, exclusive travel offerings for the globe-trotting Indian.

International Airport Lounge Access

Comprehensive air travel insurance of Rs. 3 crore

• Visa Signature Access - Cardholders have access to exclusive events and experiences, designed specifically with the Visa Signature lifestyle in mind.
  
• Visa Signature Dining - Cardholders can quickly and easily secure reservations for hardto-reserve tables at popular restaurants, even during peak times.
  
• Visa Signature Concierge - A round-the-clock, complimentary service provides
  assistance with business, personal travel and restaurant reservations, gift arrangements, event tickets, home and business services, and more.
  
• Visa Signature Privileges - Upgrades, discounts, and special offers from many of the world's top retail merchants, travel providers, hotels and resorts
  
• Powerful Rewards Program - 5 reward points on every Rs 100 spent on international retail transactions