BANGALORE,INDIA: Talisma Corporation Pvt. Ltd. announced that its CRM business has been taken over by Campus Management Corp., a portfolio company of Leeds Equity Partners, LLC.  Leeds provided the Florida enterprise software provider, Campus Management Corp., with funding to acquire — the Talisma CRM (Customer Relationship Management) software product, and Talisma Higher Education, a business unit based in Bellevue, WA — from Texas based nGenera Corporation.  The companies involved are privately held; terms of the transaction were not disclosed.

Under the agreement, managers and employees of Talisma Corporation Pvt. Ltd., associated with the Talisma CRM product suite, will be joining Campus Management.  Talisma CRM is the leading relationship management software for online campaigns, customer service, and other sales, support and call center operations that manage communications across multiple channels such as email, telephone, SMS, and online chat.

Talisma Corporation Pvt. Ltd. will continue serving the Asia-Pacific market and other areas in Europe, including industries such as Banking & Financial Services, Education, Manufacturing, Recruitment & Staffing, Telecom & Media, and Travel & Leisure.  Organizations using Talisma CRM software include Epson India, ICICI Bank, INSEAD, Sony (India and Singapore), Yatra, Larsen & Toubro, Hindustan Unilever, Ma Foi Management Consultants, Bajaj Capital, Sutherland, Club Mahindra, and so on.

Under the arrangement, Talisma Corporation Pvt. Ltd. will continue to develop, sell and support Talisma CRM, and re-sell and support Talisma’s Knowledgebase software.  nGenera has acquired and is re-branding the Talisma CIM (Customer Interaction Management) software under the nGenera name.  In effect, customers using Talisma CRM software will now be served by Campus Management, while nGenera continues to serve and expand its CIM line of business.

 “We are extremely proud of the Talisma brand and the significant business we have established in India, North America and other geographies,” said Raj Mruthyunjayappa, Managing Director, Talisma’s Asia-Pacific operation.  “Leeds has definitely seen the value behind this, and in partnership with Campus Management, we will continue to deliver world-class CRM applications that cater to the diverse needs of the industries we serve.”

 “Talisma’s robust and proven suite complements and will advance our software solutions program,” said Timothy B. Loomer, President and CEO of Campus Management Corp. “Talisma’s people bring tremendous experience in software development, services, and sales and marketing, all of which we need to fuel Campus Management’s growth.  The acquisition is a logical way for Campus Management to expand our ecosystem of solutions, and to build our capacity to develop, market and deliver more innovations to our customers.”, he added.

Brad Whitman, Managing Director of Leeds Equity Partners, LLC  commented that “Talisma CRM is a strong platform that will help accelerate Campus Management’s growth of its CRM program...  Talisma’s people will  bring to Campus Management tremendous global experience in software development, services, sales and marketing, all of which make this a synergistic acquisition.”