HYDERABAD, INDIA: AppLabs, an independent testing, quality management and certification solutions company, has announced that it will host a live Webinar entitled 'The Future of Testing is in the Business.' The thirty-minute event will take place on Wednesday, September 10, 2008 at 11:00 AM - 11:30 AM EDT / 4:00 PM - 4:30 PM GMT / 8.30 PM - 9.00 PM IST.

Testing is a business imperative. Testing helps organizations to realize and maximize the value of the business benefits that accrue from business and IT change projects. So why is testing traditionally owned by IT and why is it perceived to be a second class citizen within the IT community, let alone within the business? In the Webinar, the host Ian Londesbrough, Principal Consultant at AppLabs would addresses the preconceptions and prejudices which are rife in the IT and business communities and demonstrate that testing has a pivotal position as mediator, translator, negotiator, critical friend and arbitrator between the business and IT.

Ian Londesbrough is a Principal Consultant at AppLabs. He is an inspirational thought leader and presenter who regularly speaks at conferences (e.g. ICSTest, National Outsourcing Association, EuroSTAR 2007, Butler Group, IEEE ICST 2008.), at Universities and to large multinational organizations on the 'people and organizational aspects of testing and the importance of testing as a quality governance and assurance imperative. Ian's insight into why the business should own testing will challenge the status quo and provide thought provoking ideas.

This Webinar is aimed at the following roles within enterprise organizations:

- CIO/COO/CMO
- Business Unit Heads and Operational Heads
- QA and Testing Heads
- Testing Professionals

To register for the Webinar please visit https://www1.gotomeeting.com/register/356580067