NEW YORK, USA: MediaWhiz has acquired ScribeFire, the Web's #1 Firefox blog-editing technology. Simultaneously, MediaWhiz announced the release of a beta version of ScribeFire QuickAds, online advertising's first 'point and click' ad optimization technology.

ScribeFire enables users to easily drag and drop formatted text from the web into their blog, as well as post entries and take notes, directly through the Firefox browser. ScribeFire currently has over 150,000 active users, and is compatible with all major blog services (e.g., WordPress, TypePad, Blogger, Yahoo 360, etc.).

ScribeFire QuickAds' 'point and click' ad optimization technology, the first to enable web publishers to serve fully optimized banner ads without the hassle of adding additional code, greatly facilitates online advertising integration on blogs. Web publishers can add IAB-standard in-page ad formats (e.g., Leaderboard: 728x90, Wide Skyscraper: 160x600, and Medium Rectangle: 300x250), and in-text advertisements to their blogs via an easy three-click process.

ScribeFire QuickAds' ad optimization decision engine automatically selects the highest revenue producing banner to display on the user's Website. Ads are selected from the MediaWhiz ad inventory pool, which is fueled by MediaWhiz's experienced sales team and relationships with over 100 ad networks. Web publishers can access comprehensive ad inventory performance and earnings data on the ScribeFire website.

ScribeFire's blog-editor and ScribeFire QuickAds can be downloaded free.