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The study also found that global social networking brands continued to gain prominence in India during the year, with Orkut, Facebook, hi5, LinkedIn and MySpace each witnessing significant increases in visitation.
Indian software developers prefer Orkut
"Social networking continued to grow strongly in India this past year, with several of the top global brands carving out a more prominent position," said Will Hodgman, comScore executive vice president. "While there is certainly room for several players in the social networking space in India,the sites that have the right blend of having both a strong brand and cultural relevance will be best positioned for future growth."
Orkut tops list of social networking sites in India
Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year.
Orkut's audience was three times the size of its nearest competitor in the category. Facebook.com captured the #2 position with 4 million visitors, up 150 percent versus year ago, followed by local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent).
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