MUMBAI, INDIA: Sony Ericsson Developer World today announced the extension of application submission date for "I love being famous", to 31st January 2009.

The contest was launched on 25th November with a commitment to engage third-party mobile developers in India, to create user experiences and innovative applications. The encouraging response from all over India expresses the keen desire of Indian developers to work closely with Sony Ericsson Developer World.

Sony Ericsson Developer World will act as a content creation catalyst offering free assistance to the global mobile developer community to get the best market potential for their ideas and coding efforts.

I love being famous: Recognition program for developers in India

Building on global and regional success in China and the need to find top talent and innovative partners to work with, Sony Ericsson is now actively supporting the growing third-party developer community in India.

Indian developers are offered an exclusive award and recognition program through the Sony Ericsson Developer World launch in India. Winners qualify for a 100-day mentorship to be groomed to work closely with Sony Ericsson and become a "Sony Ericsson Certified Developer".

The first step towards becoming a Sony Ericsson Certified Developer is to enter the Sony Ericsson Developer World Awards, exclusively for developers in India. There are two award categories: "Best Application" and "Best Application Idea". Submitting entries also means Indian developers will become registered Community members of global Sony Ericsson Developer World, enabling them to enjoy the benefits of free technical support by participating in the discussion forums and wiki's.

Sony Ericsson Certified Developer

The six winning Indian developers will be selected by an expert panel from Sony Ericsson. During the 100-day program, Sony Ericsson and four industry experts will mentor these winners. At the end of the 100-day program the winners will become Sony Ericsson Certified Developers, a true recognition of their talent, paving their way to business opportunities with Sony Ericsson in India.