LONDON, SAN MATEO: GetJar, independent app store with over 20 million downloads a month has announced the roll out of its GetJar Ads program to its 200,000 plus mobile application developer community.

GetJar Ads is a new pay-per-performance advertising service that allows developers to display contextual advertising as mobile applications are being used, earning revenue as consumers click on ads. Additionally, GetJar is running a promotion for developers that will help them secure up to 1,000 new downloads. These new programs will go live for developers starting today.

Initial pilot results of GetJar Ads have been encouraging with payouts among the highest available in mobile advertising. Medieval Software, a developer from Italy, said that the profits generated from the GetJar Ads trial alone where enough to cover the company’s operating costs.

“Application development can be expensive when one considers the time and number of handsets you have to work with. Getting distribution and getting paid through one large partner makes it easy to grow my business profitably. GetJar Ads’ highly targeted, highly contextual service generated enough money for Medieval Software that it literally helped us fund the business,” said Davide Ciuchini, CEO of Medieval Software.

GetJar Ads is a new component of the GetJar app developer’s program. GetJar is the only destination for app developers to reach millions of customers, offering the most efficient and largest scale route for mobile application developers to distribute their content to consumers worldwide. This developer’s program is made up of the following components:

Get Ads

Developers can generate revenue with GetJar in-apps ads by including text and banner ads from the GetJar network into your app and profit from industry-leading rates. GetJar’s ad optimization system and relevant mobile ads generate the highest payouts in the industry. GetJar is also flexible, offering direct app injection or a server-side API, so developers can manage their business.

Get Seen

Developers can put their applications on GetJar for free and access a global consumer market, which downloaded over 170 million apps across 130 countries in 2008.

Get Downloads

To gain even more visibility and downloads, developers can use the GetJar Pay Per Download service to bid for better placement on GetJar, paying when consumers download their app. Like Google Adwords, which allows search advertisers to bid for web traffic, the GetJar Pay Per Download service allows mobile developers to bid for downloads, starting at $0.01 per download. The leading apps on GetJar generate more than 1 million downloads per month.

To get started on GetJar, developers just create an account and upload their mobile app. GetJar is currently offering developers a $50 Pay Per Download credit which will equate to about 1,000 downloads of their new app by consumers. Once signed up as part of the GetJar developer community, developers can sign-up for participation in the new GetJar Ads program.

“The GetJar Ads solution has been designed to provide the most profitable advertising channel available to mobile application developers, delivering a 100% fill rate and high CPM,” explained Ilja Laurs, Founder and CEO of GetJar. “Mobile developers have long recognized GetJar as the place to Get Downloads – now it’s a place where they can also Get Paid.”