BANGALORE, INDIA: HP has announced the Service Delivery Platform (HP SDP) to help telecoms to unleash the creative energy of developers to drive new revenue

The HP Service Delivery Platform (HP SDP) now includes a virtual “sandbox” in which developers can create new web-based applications (apps), widgets and mash-ups on the service provider’s wireless network.

The new technologies in HP SDP 3.0 make service creation easy, fast and rewarding for independent developers.

By attracting non-telecom independent software developers (ISVs) and giving them the tools to build innovative applications, service providers can enrich their wireless networks with the personalized services that subscribers want, and are willing to pay for monthly said the press release.

“Service providers are much better positioned to tap the new Web 2.0 revenue opportunities with HP SDP 3.0,” said Kapil Kaul, country manager, Communications and Media Solutions, HP Software & Solutions.

“Creative application developers are the key, and HP SDP 3.0 is designed to attract armies of them,” said Kaul.

“SDPs are now widely deployed by telecom operators, but the next challenge is to attract developers who will create thousands of new services,” said Peter Mottishaw of analyst firm Analysys Mason.

Mottishaw added, ”Operators need communities of developers innovating around their service enablers to strengthen loyalty and monetize assets. This is a complex undertaking, but HP solutions will move operators and developers forward.”

The new tools are build on a standards-based service-oriented architecture (SOA) that reduces costs and complexity by replacing multiple service silos with a single, unified resource layer. The common layer gives developers simplified, secure access to the underlying network and its key enabling technologies such as location and presence.