BANGALORE: Business Software Alliance (BSA) in partnership with the Center of E-Governance announced the launch of "Karnataka – A Leader in Software Asset Management" campaign to recognize Karnataka based small and medium IT & ITeS Companies as Leaders in "Software Asset Management (SAM)" and promote the importance of "Corporate Governance" and "Intellectual Property Rights" in the state.

The coming together of the Government of Karnataka (GoK) and the BSA marks a major milestone in the Information Technology sector of the state. The campaign of Software Asset Management will help promote strong corporate governance standards making the industry more globally competitive, secure and efficient which will translate into higher legitimate revenues for the industry, more taxes to government, and more hi-tech high wage jobs.  

This campaign aims at establishing Karnataka as a model state within India by promoting organizational productivity and network security through the implementation of model SAM practices within businesses, and encouraging innovation through the promotion of Intellectual Property Rights (IPR) protection and reducing software piracy.

Karnataka remains the top preferred destination for IT business across the globe with Bangalore earnings to touch $13.5 Billion this fiscal. In Bangalore, India's Silicon Valley, 2000+ IT companies operate with a work force of approximately 5.5 million technology engineers. This gives an edge to Karnataka as compared to other States in IT.

Commenting on the launch of the campaign Keshav Dhakad, Chair of the BSA India Committee said, "We are pleased at our association with the Centre of E–Governance. This partnership is aimed at establishing Karnataka as the most progressive state for innovation in IT and corporate governance." He further added, "The BSA aims at sensitizing the IT industry in Karnataka about managing software as an asset within enterprises to enhance productivity, increase security and reduce financial and legal risk."