To manage the online reputation of your brand, you can subscribe to RSS feeds to get regular updates from social networking sites, forums, search result pages, etc. For instance, if you want to find out information about your brand on a particular news site, you do a simple search on that site and subscribe to the RSS feed of the result page.

With almost every website offering RSS facility, RSS feeds have become a convenient way to check for updates on a particular web page. It's most likely that you'll subscribe to multiple RSS feeds to ensure you get to know more about your brand through comments and feedbacks. However, it becomes cumbersome at times to manage multiple feeds from various websites. Here comes Yahoo Pipes to your rescue.

Here, we demonstrate how you can get information about a brand (PCQuest, in our case) from three different sources and aggregate them into one single RSS feed. We will use Google News, Twitter and PCQuest website to subscribe to the RSS feeds of these sites.

Do a search for 'PCQuest' on Google News page and from the results page, copy the RSS URLs into Notepad. We'll be using this URLs with Yahoo Pipe to fetch various RSS feeds.