LONDON, UK: Maxelerator Ltd, a venture firm announces the launch of Immortum, a social media site that allows continued social media interactions even after people death.

Immortum allows people especially those near end of life due to age or illness to store their memories or messages and publish them later including after death, said a press release.

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The published messages are posted on their personal blog as well as the Facebook wall allowing the users of Immortum to continue their social media interactions with their Facebook friends or with general public even after they die, added the release.

"Use of journals or memory boxes has been advised by professionals in palliative care to people close to end of life. Also, it is a common practice for people to entrust their lawyers with letters which are then disclosed posthumously," said a company spokesperson.

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Immortum has taken these common practices and given it a modern twist by linking it with popular social media concepts like Facebook and blogs.

Immortum also provides a Life Journal, blog and has multiple forums, which are all linked to the facebook wall of the users. The forums cater to difficult topics including death, coping with illnesses and grief management. Immortum is a free service with no usage limits.