Over 40 millions virtual gifts were sold on mig33 last year, enticing developers, handset makers, content providers and merchants to develop business channels in the virtual world.

Beside mig33 and GREE, China’s Tencent has partnership with GREE, which is a big encouragement for developers. The trio of mig33, GREE and Tencent has in total audience of over 800 million waiting to be explore by developers.

mig33 has about 50 million registered users, and among them a very large user base comes from Indonesia, followed by India and other Asian communities living in Asia, Middle East and South Africa.

Currently, mig33 has signed 12 corporate developers globally, which also includes Mumbai-based Nazara Technologies. At present, mig33 is offering four games on its users.

“There are lots of small group of developers based in Asia, which are working for large development companies and therefore mig33’s developer program will help to provide a platform to build games and apps beyond Facebook,” Chandler pointed out.

According Chandler, mig33 is largely focusing on emerging markets, where JAVA-based mobile phones and applications are highly used.

“In these emerging markets, people use low-cost handsets with GPRS connection to access Internet but they have very limited entertainment content available to them, as most companies target people with high-end smartphones and forget other users,” he observed.

Interestingly, for Chandler, India’s 3G revolution is not of much concern as he pointed out that mig33’s application is designed for EDGE platform that allows people to access mobile Internet in tier 2 or 3 cities and towns. However, he stressed that the cost of Internet access on mobiles should be less so that more and more people can use it.

Moreover, mig33 applications have been pre-loaded with many Indian mobile brands such as ZEN, Lemon, Spice and others to help users with easy access.