One thing we always keep in mind, people always overestimate what they can do in one year, and underestimate what they can do in 10 years. We are at the beginning of a huge technology shift, and only time will tell. We think all arrows point to the end of software.
Salesforce.com is constantly innovating to enhance customer and developer success in the cloud. During Dreamforce 2008, salesforce.com’s sixth annual User and Developer conference held in November 2008 in San Francisco, salesforce.com made several significant new technology and product announcements pertaining to Cloud Computing for the Enterprise.
Force.com Sites - Bringing the Power of Force.com to Every Web Application and Web Site
Force.com Sites, a new capability of the Force.com platform will allow customers to run their Web sites in salesforce.com’s cloud. Force.com Sites will give customers the power to publish Force.com data and applications to any Web site, extending their reach to new users on intranets, external Web sites, and online communities. Like all salesforce.com services, Force.com Sites runs entirely in the cloud without the cost and complexity of traditional software. Force.com Sites is now available in developer preview at http://developer.force.com .
Force.com for Amazon Web Services: New Tools to Better Enable Developer Success
Salesforce.com ’s new offering, Force.com for Amazon Web Services, extends the power of cloud computing to even more enterprises. With Force.com for Amazon Web Services (AWS), enterprises, ISVs and developers can build powerful new business applications and run them entirely in the cloud, leveraging both the database, logic and user interface features of Force.com and the storage and compute capabilities of Amazon S3 and Amazon EC2 services. Through Force.com for AWS, developers can access these services from within the Force.com platform to build applications that seamlessly span both clouds. The capabilities made possible through Force.com for AWS will accelerate the creation and adoption of new kinds of applications in the enterprise that take full advantage of cloud computing.
Salesforce CRM: More Innovation, Delivering More Success
Salesforce CRM’s powerful cloud computing approach redefined traditional approach to CRM. Currently, Salesforce CRM is helping more than 47,700 enterprises and 1.1 million subscribers better serve their customers without any of the cost, risk or complexity of traditional, on-premise software. With more than 50 new features, Salesforce CRM Winter ‘09 enables companies of all sizes to manage their customer interactions across sales, marketing, and customer service. Built on the Force.com platform, Salesforce CRM is the fastest, most flexible CRM service on the market today.
The cloud computing model has a number of benefits: it is easy to use, lowers cost, does not have the maintenance and upgrade hassles of traditional software, and does not require the large up-front investment in software and hardware and is therefore lower risk as well. Since companies generally pay on a per-user, per-month basis, licenses do not go unused and shelfware becomes a problem of the past. Connections will become faster and more pervasive, and users will become more demanding of anytime, anywhere access to information. The End of Software ghas arrived.
(The author is area vice president, Corporate Sales, Asia Pacific, Salesforce.com)
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