SINGAPORE: Virtualization and automation leader Parallels, is putting cloud computing at the top of the agenda in Asia by introducing its industry-uniting cloud services networking event in the region.

The Parallels APAC Summit 2009 marks the expansion of Parallels' successful annual event into Asia, where Springboard Research predicts that: "in 2009 every leading hardware, software and services vendor will have a clear cloud computing strategy.

Moreover, as budgets shift from cap-ex to op-ex, more IT organizations will strongly consider cloud computing as an alternative software and service delivery model." Parallels is highly active in this market, with around 1000 customers and 200 strategic partners signed in the region.

Parallels APAC Summit 2009 will take place in Singapore on September 25th, 2009 and registration is now open. Following the format of the annual US event, the Summit will feature in-depth business and product sessions with well-known Parallels speakers and industry leaders offering insights into: the industry and upcoming market trends; Parallels' upcoming initiatives; and strategies for building a company that grows revenue, even in this challenging economic climate.

Additionally, the one-day event is aimed at giving attendees ample opportunity to visit the exhibition hall and network with potential business partners, colleagues and the Parallels team in order to forge profitable customer and partner networks.

Attendees of the event will represent all interests in the APAC cloud computing market, including cloud services providers, ISVs, developers, hardware vendors and other industry players.

"The Parallels Summit is an established industry event that brings service providers, vendors, developers and users from across the sector's value chain together for networking and frank discussion about strategy, trends and future directions," said Antonio Piraino, senior analyst at Tier1 Research.

"We are pleased to expand the success into the Asia-Pacific market, which represents a significant prospect for Parallels and its partners in the cloud services space, both globally and within the region itself. Our event aims to highlight the potential revenue streams for cloud services providers in the region, and we hope to help them partner to survive and thrive in what is already a very competitive landscape," said Serguei Beloussov, CEO of Parallels.