CHICAGO, USA: Performics, the performance marketing agency owned by Publicis Groupe has released results from "S-Net (The Impact of Social Media)," a report from ROI Research Inc. sponsored by Performics.

According to the survey of 2,997 active social networkers, 59 percent of respondents said it is important to have a LinkedIn account, more than any other social network.

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Furthermore, of the study respondents with an active LinkedIn account, 50 percent visit the site at least weekly and 20 percent visit the site at least daily.

While this new social media study shows the frequency of LinkedIn visits decreasing since the height of the recession in 2010 (67 percent weekly and 22 percent daily visits), the percentage of people who deem LinkedIn the most important social networking site jumped dramatically from 41 percent last year to 59 percent this year.

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"We may not necessarily be in a double-dip recession but, individuals have embraced social networking as a means to actively manage their personal visibility in the global economy,” said Daina Middleton, CEO of Performics.

The study also reveals how technology combined with social networks have changed the way people behave, how companies and brands can capitalize on new social media marketing opportunities.