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BANGALORE: US-based Netezza, a data warehouse appliances provider, is planning to introduce its product in India through a partnership with Indian SI, KeySoft Solutions.
Netezza hopes that its disruptive data warehouse technology would find takers across Indian verticals like telecom, government and financial services.
Vinay Samuel, Netezza’s director (sales), APAC said that its product scores over competitors like Oracle, Teradata and IBM on performance, cost and simplicity. “ While most vendors have separate components for storage, database and server, we have invented an appliance that integrates all these on one single unit,” he said.
He added that while most enterprise data warehousing solutions had prohibitive pricing, Netezza’s product could deliver 10-50 times the performance of major players at half the cost.
“We have managed to reduce the cost since we have used community based hardware and an open source database,” said Michael Kearney, director -marketing, Netezza.
With enterprise databases growing and the demand for faster response and performance, the company is optimistic that the product would gain traction in India. The company is also hopeful that its product could open an opportunity for Indian outsourcers to offer better business analytics services to its global clientele. The global market for business intelligence and data warehousing is estimated to touch $4.5 billion by IDC.
The company has tie-ups with business intelligence tool providers like SAS, Business Objects, Cognos and Informatica. Netezza’s clientele includes Cingular Wireless, Walmart, CNET Networks, Epsilon and Orange UK.
Netezza, which was founded by Jit Saxena, a US-based entrepreneur, has so far raised $68 million since its inception in 1999. Keraney said that the company was planning an IPO in the near future and hopes to be in the black in H2 this year.
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