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NEW DELHI: Anil Dhirubhai Ambani Group (ADAG) is getting ready to launch its “Reliance Blue Magic”, direct-to-home (DTH) broadcasting service in the country by March 2007.
The company had received the Letter of Intent (LoI) from the Ministry of Information and Broadcasting in September to offer these services in the country.
Sources in the industry informed that Reliance is planning to launch its DTH services across the country by March. However, company officials denied revealing the time frame to roll out the services, but sources said that they are targeting it early next year.
“There are currently four DTH operators across the country and with the launch of the Reliance DTH it will be the fifth operator. After the company received the LoI, the company has been planning to launch its services in a period of eight months time,” the source said.
Currently the DTH operators are Zee Group's Dish TV, Star TV and Tatas' - Tata Sky, Prasar Bharati's DD Direct Plus, and Sun TV.
The source also informed that Reliance would use its telecom channel to market its DTH across the country. The company is optimistic to boost its business in the broadcasting sector through its telecom platform.
© CyberMedia News
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