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Enterprise > Mobility > Interviews
'Shared infrastructure initiative by operators will affect our business'
-Ben Cardwell, VP, Sales and Marketing, Asia Pacific, Andrew
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'Indian telecom market is still in the happening stage'
Notebooks drive Wi-Fi India market

Monday, June 11, 2007

How do you foresee the Indian telecom market in terms of your business in the coming years?
India is one of the potential markets for us, with all-round investment pouring into the telecom sector. There is a huge potential for growth in this sector, and we are witnessing it every year. We are also targeting small service providers, which do not have a pan-India presence. With mobile operators ballistic on launching the 3G platform in India, we are optimistic that we will grow.

What is your business strategy, and who are all your potential customers in India?
We follow a simple business theory. We deal with telecom operators for supply and installation of the products or through network providers. We have been constantly supporting most mobile operators directly. We also deal with Ericsson and Motorola for offering our product range, which they offer as a package to mobile operators. We have been installing a number of cell sites for majority of service providers across the country.

We follow a simple business theory. We deal with telecom operators for supply and installation of the products or through network providers. We have been constantly supporting most mobile operators directly. We also deal with Ericsson and Motorola for offering our product range, which they offer as a package to mobile operators. We have been installing a number of cell sites for majority of service providers across the country.

We have been installing a number of cell sites for majority of service providers across the country

What are your targets for the India market in 2007? Do you think your business will be affected with mobile operators keen on sharing infrastructure?
During the year 2006, we have installed around 48,000 cell sites, and the growth has been phenomenal. With the government initiating to connect the rural population, cellular operators are rushing to rural areas to offer their services. It will boost our business here. This year we are targeting to set up more than 80,000 cell sites in India, which is a big number. On the shared infrastructure initiative by the operators, to some extent, it will have effect on our business. Most of the countries worldwide are following the policy of sharing infrastructure, which reduces the cost of expansion for each operator.

During the year 2006, we have installed around 48,000 cell sites, and the growth has been phenomenal. With the government initiating to connect the rural population, cellular operators are rushing to rural areas to offer their services. It will boost our business here. This year we are targeting to set up more than 80,000 cell sites in India, which is a big number. On the shared infrastructure initiative by the operators, to some extent, it will have effect on our business. Most of the countries worldwide are following the policy of sharing infrastructure, which reduces the cost of expansion for each operator.

What is the contribution from the Indian market to your global revenues?
India contributes a major share to the global revenues. In 2006, our revenues stood at $2.15 bn, and the Asia Pacific contributes around 15% to it. We have got an impressive growth in India, which is going to increase every quarter.

India contributes a major share to the global revenues. In 2006, our revenues stood at $2.15 bn, and the Asia Pacific contributes around 15% to it. We have got an impressive growth in India, which is going to increase every quarter.

Any plans to increase headcount in India?
We have two sales offices in India-Mumbai and Delhi, and a production facility in Goa. We have employed around 250 people in Goa center, and are planning to increase the numbers to 400 by this year end.

We have two sales offices in India-Mumbai and Delhi, and a production facility in Goa. We have employed around 250 people in Goa center, and are planning to increase the numbers to 400 by this year end.

Which are the emerging markets you are targeting in Asia Pacific region?
Indonesia is another emerging market for us. The challenge there is connecting islands and rural areas. We are witnessing a lot of competition in high growth category in Bangladesh and Sri Lanka. These are one of the growing markets in Asia Pacific. However, India stands as the hub for SAARC region.

Indonesia is another emerging market for us. The challenge there is connecting islands and rural areas. We are witnessing a lot of competition in high growth category in Bangladesh and Sri Lanka. These are one of the growing markets in Asia Pacific. However, India stands as the hub for SAARC region.

Bhaskar Hazarika
vadmail@cybermedia.co.in

© Source: Voice&Data
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