NEW DELHI, INDIA: To strengthen its channel partner network and reach out to newer geographies, Xerox India has announced the appointment of Hyderabad-based Venkataramana Graphics as the new channel partner for the Xerox Production Systems Group (PSG).

PSG caters to high-end production equipment; used primarily for transaction printing, book publishing and enterprise-wide printing.

Venkataramana Graphics is primarily appointed to grow its base of customers in the graphic arts community by selling Xerox's high-end digital equipment presses in South India.

Venkataramana Graphics is categorized as graphic arts value-added reseller (GA VAR) with over seven years of experience and has one sales office in Hyderabad.

While the channel partner will sell PSG digital equipments in the market, Xerox will also provide specialized 'partner and sales team' training on business development tools.

Vipin Tuteja, Executive Director—Production Systems Group

and Integrated Marketing, Xerox India said, "The new pace of business and increasing competitiveness in the high- end printing market has made Xerox continuously innovate and look at newer ways to reach out to our customers. The new coverage model will allow an opportunity to reach out to newer customers accelerating the time to market for Xerox's PSG products."

Tuteja further added, "We recognize channel partners as the most crucial building blocks of success. A dedicated channel management and support system will further strengthen and grow the acceptance of the Xerox brand. I am confident that the strong value proposition of the channel community coupled with Xerox's strength of technology and product line will prove to be a win-win situation for both the channel partners and Xerox."   

The newly engaged channel partner will be provided specialized training by Xerox on PSG's product portfolio, which will be supplemented with comprehensive reseller training to make the channel partners self sufficient.

In addition, Xerox will develop cooperative marketing programs and customized tools/collaterals for resellers and these will be available as self-help kits.

The current base of Xerox PSG stands at 30 Xerox production resellers (XPRs) and GA VARs put together.