While speaking to the partners he said, “To get attention of the investors, entrepreneurs need to give maximum emphasis on their business plans that are attractive enough to lure them. They should focus on scaling the existing business and should have the flexibility to diversify into related businesses. Partners have to be ready to take or get into new products, services and new business models. Once the planning is done, the mode of execution should be in a superior way and if required there should be strategic partnership also.” He mentioned that in order to attract the investors, one has to perform better than others and there should be enough scope for innovations and acquisition strategies.

“Service enables you to leverage the scope of getting investors' attention. Acquisition of small companies helps the partners to increase its reach. It also enables them to expand their presence and opens new space for growth. Partners should know the skill to generate surplus cash out of the available resources. The idea is to invest on clients who maximize the funds by allocating them in the right direction. The whole objective is to strengthen the areas of the client that are weak and need assistance to build up,” he said.

Further speaking on the class of clients that investors are seeking to invest, Prof Wong Poh Kam said, “We look at people who are in their early stages and have just started their venture. We target those companies that have fresh strategies and fresh ideas but have less revenue.”

Elaborating on the success story of his clients, he mentioned that there are a fair number of individuals who are now successful and have got a lot of variations from where they had started. Replying to the query of the SPs on the ratio of investment, he clarified that ratio depends on the time frame and it can vary from three times to five times. The price earning ratio also depends on the industry in which the client is involved.

Giving his view on the investment prospects, KV Jagannath of Choice Solutions mentioned that if funding is an encouraging part of this business, then the exit path of investors is a discouraging part. Talking about the prospect of investment on system integration business, Prof Wong Poh Kam said that solution providing is a highly competitive business and is bound to grow in future.

The number of players in this business has increased and their reputation is high. He ended his note by saying that partners are also seeking investors who are willing to pump in money into their companies but they have to be competent and strategic enough to have fresh business plans and ideas in order to capture investments from Business Angel Network.