Lenovo opens exclusive store in Cochin

Lenovo opens exclusive store in Cochin

This is the third such store Lenovo has opened in Cochin with an aim to enhance its retail presence in the state

Wednesday, June 17, 2009

COCHIN, INDIA: Lenovo announced the expansion of its retail presence in Kerala with the inauguration of its third Lenovo Exclusive Store (LES) in Cochin and eighth in the state. Spread across an area of 320sq ft, the store will sell Lenovo’s full range of IdeaPad notebooks, netbooks and IdeaCentre desktops, including the latest IdeaCentre A600 all-in-one desktop.

“Kerala is a very important market for us in India. We aim to strengthen our presence by offering consumers an enriching experience—through our products to a strong network of sales points and service centers,” said Aditi Ganguly, National Activation Manager, Lenovo India.

With this launch, Lenovo further strengthens its existing retail network in Kerala. It currently sells through a network of 140 business partners and eight LES across all 14 districts in Kerala, ensuring 100 percent coverage in the state.

Back-to-college offer

Lenovo is also running an offer for college and school students. On purchase of its notebooks—Lenovo IdeaPad Y430, G530 and G430—students can win Lenovo backpacks, Microsoft Office Student Packs or BlackBerry handsets worth Rs. 16,990. This offer is available across all Lenovo outlets in Kerala, this June. The Lenovo IdeaCentre A600 was also unveiled during the launch.

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