Kingston to streamline warranty and RMA support structure

Kingston to streamline warranty and RMA support structure

Also puts strategies in place to pick more distribution partners and create more brand awareness to enhance its marketshare

Friday, February 13, 2009

MUMBAI, INDIA: In a bid to increase the reach of its products Kingston Technology has drawn up plans to add more distribution partners, in addition to HCL and Neoteric.

Offering a wide range of DRAM modules, ValueRAM for mainstream, System Specific Memory for branded computers, and HyperX for applications, Kingston has drawn up numerous marketing programs designed to educate end-users on the need for brand sensitivity during DRAM selection for systems, including laptops, PC, graphic workstations, gaming machines and servers.

To increase end-user awareness and higher brand connect amongst potential buyers of its products, particularly the SSD and DRAM product lines, Kingston will roll out a series of roadshows across key market segments throughout 2009.

For its flash product business, the company plans to focus on enhancing retail visibility and availability across photography, mobile, gifts, stationary, laptop, consumer electronic, mom&pop stores and large malls and superstores.

“Focused on enhancing channel partner RoI, Kingston will further streamline its warranty and RMA support infrastructure as well as supply chain logistics,” said Nitin Malhotra, Country Manager—India, Kingston.

“Additionally, we are committed to delivering a range of exciting schemes and channel partner programs to reward our loyal partners for their continuous supports in building the Kingston brand in India,” he added.

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