According to a report by Technopak, digital accessories form 13 percent of the luxury market, and by 2015, the Indian touchscreen market is expected to hit $9 billion, with a CAGR of 14 percent.

The designs of the new printer line-up have been inspired by renowned fashion designer Ritu Beri. “I am excited to be co-opting with the technology leader, HP, in this endeavor to blend lifestyle with technology. Drawing inspiration from the smooth finish of the new Touchsmart, my collection personifies sophistication and elegance.

It defines the free-spirited modern woman, who enjoys independence and creates her own style! The collection is elegant yet comfortable. I believe in creating clothes that are wearable, just like the HP Photosmart printers, where technology adds to the consumer experience.” The launch saw models walking the ramp in colorful designs by Ritu Beri, holding the printers.

Ravi Aggarwal, President-Imaging and Printing Group, HP India said “As the market leader in the imaging and printing industry in India, HP has constantly innovated to evolve and align the consumer needs with its unique products. Touch technology will play an important role in making printing truly an experience for consumers. With its revolutionary personal printing solutions, HP is the only company with the depth and breadth to create a seamless experience, imbibing technology, looks and user interface, which enrich the lives of home users and individuals.”