NEW DELHI, INDIA: Edimax Technology announced that it is going to ramp up its operations in the Indian market. The company has appointed Ravians Kumar as Director Sales—India, OBM Sales Division to take care of whole region and very soon there will be four business development managers onboard to represent four regions—Delhi, Mumbai, Bengaluru and Kolkata. 

Recently, the company also has invested in opening its corporate office at Nehru Place, New Delhi. The company has appointed two national distributors, Jupiter International and Neoteric Informatique to make the products available across various markets.

Hunter Chen, Sales Director—OBM Sales Division, Edimax, said, “In order to make the sell-in and sell-out smooth, Edimax has plans to appoint 30 sub-distributors across the country by December 2008 and they have already appointed 13 sub-distributors in major cities like Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Baroda. The company is looking at B and C-class cities like Chandigarh, Jaipur, Guwahati, Ranchi, Bhubaneswar, Kochi and Trichi to appoint rest of the sub-distributors.”

Edimax has taken strategic decision to provide services through their own resources. At present the company is giving 2.5 percent of extra stock to its distributor partner to address the warranty issue and the company follows off-the-shelf replacement policy. The company expects to minimize the turn around time of the replacements to 24-48 hours. However, the time span could vary depending upon the product availability and geographies.

“In order to further address the complaints and warranty issues of customers, the company by the end of this month will have a 24x7 toll free telephone number. This will also resolve the pre and post installation queries from the customers,” Hunter said.

He added, “Our distributors will only take care of logistics and finance and the rest part, we will do in terms of marketing, sales and services. In three years time, we will have at least 15-20 percent share in the active networking market.”

At present Edimax is targeting small to medium-sized enterprises (SMEs) and the small office/home office (SOHO) space with its range of high-end wireless networking products like nMax and nLite and MFP print servers, load-balancing router, high-end switches.