NEW DELHI, INDIA : US-based Data Domain is looking to take the channel route in a bid to tap the burgeoning storage market in India.

The company has recently forayed into India and is has set-up an office in Bengaluru, Mumbai and Delhi, and will be addressing the various marker verticals.

Talking about their go-to-market strategy, Sunny John, Country Manager—India, Data Domain expounded, "We are looking to appoint partners who are technically sound, committed and focused when it comes to selling our products. We are in no hurry to appoint partners and will have appointed a minimum of 10 partners by the end of September."

Data Domain has appointed Bengaluru-based Store IT as their national distributor and will have a twin tier distribution structure in place to cater to a varied set of customers in India.

The company will be appointing two partners each in Mumbai, Delhi, Chennai, Bangalore and Hyderabad. The company has recently launched DD690, a product for Scalable Deduplication Storage for the Core Data Center, along with their tier one partner HCL at a recently held seminar in Delhi.

Talking about the challenges, John mentioned, "We see immense opportunities in India when it comes to storage. A lot of customers are moving from tape based back up to disk based back up besides data availability has become critical and the technology around it is improving as well. The biggest challenge the company is likely to face in India is to convince the customers. However, in order to match their competitors the company will be extending training to its partners alongside holding technical seminars for the end customers."