BENGALURU, INDIA: Citrix Systems unveiled Web 2.0 Push technology as an integrated feature of its Citrix NetScaler product line. This was specifically designed to address the demands that today’s interactive Web 2.0 applications are placing on server infrastructures.

NetScaler is the application delivery controller to streamline this process by 'pushing' data directly to thousands of users concurrently, offloading web servers. As a result, server costs for delivering Web 2.0 applications can be reduced by five to ten times.

With its new Web 2.0 Push technology, NetScaler can now transmit this data to application users directly from the NetScaler systems deployed in front of the datacenter, relieving the backend server infrastructure from having to manage tens or hundreds of thousands of individual connections.

“AOL is investing in Web 2.0 server infrastructure, including support for server push techniques on our Citrix NetScaler MPX systems. Application delivery controllers like NetScaler play a key role in reducing the cost of AOL’s infrastructure and significantly improving server utilization,” said Jacob Rosenberg, Sr Technical Director, AOL.

NetScaler Web 2.0 Push technology has the ability to enable 'publish-and-subscribe' semantics and support the proactive push of data from the server to the client. This approach can be used to deliver continuous streams of new or updated information, creating the illusion of real-time interaction. The result is a dynamic user interface that is considerably more responsive than would otherwise be possible.

The Web 2.0 Push technology is available immediately in Enterprise and Platinum editions of NetScaler. Existing NetScaler customers are eligible for a free upgrade to include the Web 2.0 Push technology.