NEW DELHI: Brocade appointed KP Unnikrishnan as its new marketing director for the Asia Pacific region. Effective immediately, Unnikrishnan will be based in Singapore and will report to Elaine Cheung, VP- Strategic Marketing, Brocade.

In his new role, Unnikrishnan will lead the regional marketing team to help drive marketing excellence in Asia Pacific through building brand awareness for Brocade in the Ethernet market, generate qualified sales leads, and spearhead integrated programs to help bring the 'Brocade One' unifying network architecture and strategy to market throughout the region.

Prior to joining Brocade, Unnikrishnan was with Sun Microsystems where he was working as the regional marketing director for emerging markets, responsible for executing Sun's global marketing strategy across the emerging market region, spanning South East Europe, Latin America, Mediterranean, Middle East and Africa, India and Greater China. Under his leadership, the company recorded significant increase in qualified leads contributing to a strong revenue pipeline and new customer acquisitions.

Prior to this role, Unnikrishnan served as director of marketing, alliances and tele-web sales at Sun Microsystems India, where he led field marketing, corporate communications, corporate branding and tactical programs to help place India as the fastest-growing geography for the company.

“Having worked, lived and traveled extensively to over 24 countries throughout his career, Unni will bring a global perspective to Brocade's regional marketing function. He has a demonstrated track record in building businesses, as well as measuring the marketing contribution to growth and meeting overall business objectives. This strategic hire reflects Brocade's commitment to building a customer-focused organization in Asia Pacific,” said Deb Dutta, VP, Brocade Asia Pacific.

Unnikrishnan has also held marketing and sales positions at Parametric Technology Corporation (PTC), Datacraft, and HCL Hewlett-Packard