“India is largely a prepaid market, which means that aggressive discounting and promotion can have a big impact on customer loyalty. By better understanding subscriber's preferences and behaviors, the operators today can provide a personal, interactive experience that helps to drive service adoption, increase average revenue per user (ARPU) and reduce churn,” said Anuj Kapur, Country Head—Service Delivery Solutions, Telcordia India.

“Telcordia Real-Time Charging, part of the Telcordia Service Delivery and Charging Solution, also helps operators put power into their customers’ hands by enabling them to customize their experiences with usage limits, time of day controls and user options. They can also monitor their own prepaid balances and changing preferences whenever they want,” he added.

As India moves to Mobile Broadband, particularly with the plans for increased availability of 3G, the opportunities and needs for service differentiation will significantly increase, as has been seen by Telcordia customers in other markets such as Brazil, Europe and North America. Telcordia Service Delivery and Charging Suite includes products, solutions and managed services that enable communication service providers to quickly differentiate themselves in hyper-competitive and hyper-growth markets with innovative service offerings. The suite has been widely adopted across the world by leading service providers including Tata Teleservices India, Uninor India, Aircel India, Oi Brazil, Orange UK, Chunghwa and Swisscom.