Silicon Image™, Inc. (NASDAQ:SIMG), a leader in semiconductors and
intellectual property for the secure distribution, presentation and
storage of high-definition content, today introduced LiquidHD™, a new
personal entertainment technology designed to quickly and easily connect
TVs, consumer electronics (CE) devices, personal computers (PCs),
portable media devices (PMDs) and home theaters into a seamless network
where consumers can enjoy digital content from any source device on any
LiquidHD-enabled display in the home.
Today, consumers can only enjoy their multi-media content on the TV to
which the digital video recorder (DVR), set-top box (STB), DVD/Blu-ray
Disc™ player or game console is directly connected. With LiquidHD
technology consumers can flexibly enjoy their content throughout their
home by pausing a movie, television program or video game on the TV in
the living room and then resume it on a different TV or laptop with a
single press of a button on the remote control.
"LiquidHD technology is poised to deliver the consumer electronics
network for whole home HD distribution," said Brian O'Rourke, principal
analyst at In-Stat. "Silicon Image has addressed the problems facing
home CE networking by adding the intelligence to CE devices so they can
automatically discover each other and securely share media content over
commodity IP networking gear. The LiquidPixels remote user interface
technology in LiquidHD is an important solution for set top boxes,
Blu-ray players, DVD players and other sources to project their user
interface to the TVs on the consumer electronics network in the home."
“With the fast changing home networking marketplace, we are looking at
emerging technologies like LiquidHD to provide for our customers a rich
and flexible entertainment environment that leverages our already
successful broadcast and on-demand content to be distributed within the
home,” said Bill Warga, vice president of technology at Liberty Global
Inc.
“Silicon Image’s technology comes at the right time as the number of TVs
and other consumer-facing devices capable of receiving video over an IP
network continues to grow,” said Tony Werner, chief technology officer
at Comcast. “While Silicon Image's technology could be used to enable
multi-room DVRs, its real benefit could be its ability to help get cable
providers’ content and applications to multiple consumer devices.”
LiquidHD technology is a suite of protocols that runs over commodity IP
networks such as Ethernet, Coax like MoCA, powerline like HomePlug and
wireless like WiFi (802.11n). Key components of the LiquidHD technology
include:
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LiquidDiscover: Automatic discovery and authentication of all
LiquidHD-enabled devices in the home - just plug it in and the TV
automatically discovers your LiquidHD source devices;
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LiquidMedia: High-definition, high-fidelity media streaming from live
and stored sources;
-
LiquidPixels: Pixel accurate, low latency and low bandwidth remoting
of any source device’s user interface to any LiquidHD display device.
Includes a single remote control at each display to control all source
devices on the LiquidHD network;
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LiquidControl: Secure control and communication between all devices;
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LiquidPlay™: Comprehensive security and content protection
architecture built on a robust hardware solution. Enables consumers to
move and play their legally obtained content on any LiquidHD device
they own. Also protects CE devices from malevolent attacks by securing
the control commands and LiquidPixels remote user interface.
“LiquidHD technology is the natural next step to the HDMI™ standard and
is likewise designed from the ground up for easy, low cost integration
into every TV and CE device,” said Steve Tirado, president and chief
executive officer at Silicon Image, Inc. “LiquidHD’s rich networking
support incorporated in every TV will lead to significant simplification
and enrichment of the user entertainment experience in addition to a
reduction in cost to service providers.”
LiquidHD technology is also energy efficient in that it allows all
LiquidHD-enabled devices to revert to very low power standby mode when
not in active operation. Once the consumer is ready to use a LiquidHD
device across the network, a simple click on the remote control will
result in full activation and instant access. This convenient and energy
saving measure also benefits consumer electronics manufacturers as it
meets the U.S. Energy Star rating and European regulations on low-power
CE devices.
LiquidHD technology also enables significant enhancements to retail and
hospitality applications.
“LiquidHD has the potential to create a game-changing technology for
retail media systems and distributed ad placements in stores,” said
Scott Francis, chief technology officer at PRN Corporation (Premier
Retail Networks by Thomson). “The ability to target HD advertising to an
individual screen or group of screens is exactly what advertisers want.
LiquidHD could significantly increase the value of in-store advertising
across TV displays worldwide.”
Silicon Image plans to partner with industry leading service operators
and consumer electronics companies to form an industry consortium that
supports and fosters the LiquidHD technology standard for broad market
adoption. For more information on LiquidHD please visit www.liquidhd.com.
About LiquidHD
LiquidHD is a foundational technology that extends the benefits of the
HDMI technology, of which Silicon Image was a key inventor, to offer
high-definition video, audio, remote user interface and control over
commodity internet protocol (IP) networking gear. LiquidHD technology is
designed to create a seamless consumer electronics network that allows
users to access and transfer content to and from any device in the home.
LiquidHD-enabled consumer electronics devices can stream high-definition
audio/video content through a simple, secure and low cost single
connection, creating a whole new personal entertainment experience. For
more information, please visit www.liquidhd.com.
About Silicon Image, Inc.
Silicon Image, Inc. is a leading provider of semiconductor and
intellectual property products for the secure distribution, presentation
and storage of high-definition content. With a rich history of
technology innovation that includes creating industry standards such as
DVI and HDMI, the company’s solutions facilitate the use of digital
content amongst consumer electronics, personal computer (PC) and storage
devices, with the goal to securely deliver digital content anytime,
anywhere and on any device. Founded in 1995, the company is
headquartered in Sunnyvale, California, with regional engineering and
sales offices in China, Germany, Japan, Korea, Taiwan and the United
Kingdom. For more information, please visit www.siliconimage.com.
Forward-looking Statements
This news release contains forward-looking statements within the meaning
of federal securities laws and regulations, including, but not limited
to, statements regarding the features and functionality of the LiquidHD
technology and its anticipated cost, time–to- market and other
advantages and benefits. These forward-looking statements involve risks
and uncertainties, including, but not limited to, risks associated with
the claims made regarding the features, functionality, advantages and
anticipated benefits and market adoption of the LiquidHD technology, as
well as those risks and uncertainties described from time to time in
Silicon Image’s filings with the Securities and Exchange Commission
(SEC). These risks and uncertainties could cause the actual results to
differ materially from those anticipated by the forward-looking
statements contained in this news release. Silicon Image assumes no
obligation to update any forward-looking statement.
Silicon Image, the Silicon Image logo, LiquidHD and LiquidPlay are
trademarks, registered trademarks or service marks of Silicon Image,
Inc. in the United States and/or other countries. HDMI is a trademark or
registered trademark of HDMI Licensing, LLC in the United States and/or
other countries. All other trademarks and registered trademarks are the
property of their respective owners in the Unites States and/or other
countries.