61pc consumers in India demand high-speed Wi-Fi

SUWANEE, USA : Consumers demand Wi-Fi without limits, which highlights a growing disparity between expectation and reality when it comes to Wi-Fi at home revealed a study.

The 2015 ARRIS Consumer Entertainment Index (CEI) also pointed to a connection to the expanding ecosystem of devices and growing popularity of streaming services.

Worldwide, the average home now has six media devices connected to its Wi-Fi network, and the average household spends almost 6.5 hours each week streaming a subscription service.

While the popularity of mobile TV continues to increase—more than half (59 percent) of consumers are now watching TV on-the-go—the potential for growth is greatest in older demographics, where barriers of inconvenience and cost continue to challenge broader market adoption.

Key findings:

1. Good quality Wi-Fi has become a necessity in homes: 72 percent of consumers consider a high-speed Internet connection in every room of their house either vitally important or very important.

2. Popularity of mobile TV is maturing among younger demographics, but future growth will rely on older generations.

3. Consumers prefer to download vs. stream mobile content: Nearly three-quarters (72 percent) of downloading consumers say it is important to be able to download content to a device so they can watch it on-the-go without an Internet connection.

4.Binge-viewing has gone solo in 2015: 60 percent of binge-viewers do so alone, and the average binge-viewing consumer now watches for three hours in each sitting.

5.Slow Growth in OTT Fails to Draw Broadcast TV Users: The past year has seen a nominal increase in OTT users (from 93 percent to 94 percent) and a similarly nominal decrease in broadcast TV users (from 97 percent to 96 percent).

On average, 54 percent of respondents say it is vital to have high-speed Wi-Fi that works beyond its current range, it is even higher in some countries, most notably in Asia-Pacific: India (61 percent), South Korea (68 percent), China (67 percent).

High costs are holding back younger people from watching mobile TV. For older people, the screen is the main reason

The majority of mobile TV consumers use Wi-Fi:

o 73 percent use free Wi-Fi

o 50 percent use 3G/4G/5G