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4 ways SMAC will help ATP

How will SMAC help ATP?

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Sonal Desai
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BENGALURU, INDIA: In a bid to transform the experience of tennis fans and players globally, ATP— the governing body of men’s professional tennis, is implementing a social, mobile, cloud and analytics (SMAC) strategy.

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It has partnered with Infosys for this endeavor. As part of this partnership, Infosys will become the Global Technology Services Partner and Platinum Sponsor of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals, for the next three years.

Under this partnership, Infosys will work on several key initiatives for the ATP World Tour. These include:

• Creation of an exclusive Infosys ATP Scores & Stats Center to support engagement with tennis fans by providing insights and predictions about every tournament, every match and every point.

• The center will be powered by the Infosys Information Platform (IIP), an open-source data analytics platform for data visualization and data analysis.

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• Reimagine the ATP Player Zone, a next-generation player engagement platform and mobile app, to elevate the experience for players and enable them to register for tournaments, review travel information, connect with other players, and stay up-to-date on all ATP World Tour news.

• Manage the infrastructure, applications and data of ATP World Tour by leveraging the elasticity and computational power of the cloud-based model.

Like most popular sports, tennis fans are increasingly consuming more content about the sport across multiple channels. Active fan engagement today demands contextual, real-time information and insights about the game across a variety of channels.

Vishal Sikka, Chief Executive Officer, Infosys, said, “As a fan personally of tennis, it is really exciting to think about how we can invent great new and engaging experiences for fans. Fans will soon have the opportunity to get completely immersed in the action, and feel the passion and intensity in every match.”

Chris Kermode, ATP Executive Chairman & President, added, “The opportunities surrounding technology, statistics and data in men’s professional tennis are vast. Today’s announcement is fantastic news for the ATP as we welcome an industry leader in Infosys and take an important step towards exploring new opportunities in this area.”

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