3VR launches in-store video analytics solution

SAN FRANCISCO, USA: 3VR, the video intelligence company, today announced the launch of a line of in-store video analytics. 3VR VisionPoint(TM) Retail Analytics generate incredible value for brick-and-mortar merchants by transforming raw data from surveillance video into real-time, actionable insights.

A veteran in the LP space, 3VR has delivered proven ROI for hundreds of retailers worldwide. Combined with innovative customer analytics, 3VR's award-winning video intelligence platform now offer merchants real-time visibility into all stores and locations worldwide.

"We empower brick-and-mortar stores with useful customer intelligence to combat showrooming," said Al Shipp, CEO of 3VR. "With 3VR's retail analytics, retailers can harness Big Data from in-store cameras to create a personalized, omni-channel experience, increasing conversions and spend rate."

3VR VisionPoint Retail Analytics include:

Business Intelligence Dashboard: An interactive dashboard that showcases meaningful overviews as well as specific analytic data of shoppers. Video data is enhanced by social and contextual information such as POS data. Easily track traffic, demographics, conversion rate, engagement and campaign effectiveness.

Queue Management: A web application that tracks customer lines and cashier availability for reduced wait times. It also provides comparative metrics into peak activity for optimal staffing.

Digital Signage Analytics: The solution analyzes in-store camera data in real time, determines viewers' age and gender, and delivers targeted ads via in-store digital signage.