NEW DELHI, INDIA: mBit Infotech Pvt Ltd, a player in value added services, introduced an application called juzfrens that transcends communication around the globe via mobile social networking.

Juzfriends is the first of its kind and creates an interactive platform which facilitates social interaction between multiple platforms and is supported by multiple channels-data and voice (SMS, WAP and Web).

It can be accessed on any handset be it a customary phone or a high end phone, a 2G or a 3G supporting network. It provides a mobile and web platform for, expression (shouts, forum and Chat-rooms), sharing (photos and videos), worship (friends and idols), monetization and personalization (avatars, gifts, chat, games) etc.

With approximately five million hits per day and approximately 50 thousand unique Indian users, Juzfriends is proving beneficial for mobile operators. It reduces churn rate and increases ARPU through data usage, voice usage and Juzfriends credits.

Raghavendra Agarwala, CEO, mBit Infotech Pvt Ltd., said: "Looking at the scope of social networking on the Internet medium we found that the users should not only be confined to just one medium. So, with an entrenched feature product we aim to reach every user's palm top in a unique manner and meet their interactive needs to the fullest."