Nokia realigns itself with market needs

Most Commented

Environment Day Spl: How green is our 'gadget' life?

Enterprise Optimization Series

Bringing together the CIOs and Solution providers to explore new & unique ways of "Aligning IT investments with Business Benefits"

Know More..

SMB Central for SMBs

Communications, Networking Guide and resources on Telepresence and Video Conferencing and much more for SMBs of India.

Know More..

Nokia realigns itself with market needs

The company has put in place Go To Market to make sure that iconic products are introduced in an impacting manner

Zia Askari

Saturday, March 29, 2008

Email This

Print This

Comments

RSS

GOA, INDIA: Aiming towards streamlining its overall operations and getting more out of everything, Nokia has engaged itself into a restructuring phase.

As part of this, there would be three different groups working together towards achieving greater profitability.

"We have formed three different groups of devices, markets and software & services. We firmly believe that all these three groups will work together in a better way when it comes to delivering value to our end customers. In addition to this, we are also looking at an all-compassing entity – GTM (Go To Market). So all the above-mentioned three elements will have some component of GTM embedded into it," explained D. Shivakumar, vice president and managing director, Nokia India.

Working in concert with devices, markets and software & service – GTM will make sure that the company does the right product launch and at the right time.

"The objective of GTM is to make sure that we have a structured approach in terms of product or services launches. So as part of GTM we would be making sure that all our iconic products have a special impacting launch. As of now we have a team of 35 people within GTM in India but moving forward we would surely be increasing this figure," said Vineet Taneja, head of Go To Market, India, Sales, Nokia India.

Elaborating about the restructuring at the company, Shivakumar explained that on an average, the overall lifecycle of a product is about 24 months and with the help of this restructuring, the company would be able to best utilize the product's capabilities in the first five months.

"It is all about deriving the maximum value in the best possible way. This restructuring would surely help us achieve that," he added.

New products in the offing

With this restructuring in place, the company is launching four different products targeting at different market segments in the coming months.

First in the fray is the N96, an explore category device with 16 GB memory space.

"This will surely take convergence to the next level. We are also launching N78 which delivers maximum speed at minimum effort," Taneja added.

In addition to the above, the company is also launching Nokia 6220 classic – with 5 mega pixel camera, Nokia 6210, the next level phone for navigation and Nokia 1209 – an entry level phone with phone sharing capability of upto five phonebooks.

"India is already the second largest market for us after China. And moving forward we only see it gain more importance. We are committed to provide more choice to the end customers in the form of new products and services. I am sure that all these products would be well accepted in this scenario," Shivakumar said.

Would you like to on this article?

Be first to comment on this article

Name
Email
Your reply

Environment Day Spl: How green is our 'gadget' life?

Union Budget and great expectations

Govt to recall 4 directors from Satyam board

Mobile phone prices go up in Maharashtra

MphasiS appoints Ganesh Murthy as CFO

Budget: Watershed moment for Indian IT

	Code to win Apple MacBook!
	Innovation, Winning the future with ZTE
	Better Project Management using System Engineering

	Single appliance for workload protection from Novell
	Barrier breaking technologies for your next level of business

	The Best opportunities coming up on CIOL
	Enterprise Optimization Series: Meet the Top CIOs
	Cut the Clutter with CIOL Custom Sites